Friday, May 18, 2012
Thursday, August 19, 2010
The hilarious Old Spice campaign from 2 weeks ago rightfully caused a viral stir. The project was funny and well-executed. Whether or not the brand’s sales rise remains to be seen, but my guess is that, to most marketers, it won’t matter: they’ll press their agencies to “do something as cool as the Old Spice campaign” whether it passes the ROI test or not.
Two things occured to me during the campaign.
#1 was that consumers LOVED the fact that the brand’s spokesman interacted with them directly. This “1:1:many” approach has long been touted as one of the key benefits of Social Media Marketing, and it was writ large via Old Spice. I say “1:1:many” to denote that the interactions with the spokesman were 1:1, but the dialogue was performed in public, thus the “many” (and thus, the outsized credit attributed to the responses).
This “customization as performance” model is sure to strike many as the Next Big Thing in Marketing, despite the fact that it’s been done in smallball fashion via the public-facing Customer Service efforts of brands like Comcast, Dell, etc.
#2 was a caution: what happens in public can be derailed in public.
As I tweeted about during the campaign, actress Alyssa Milano’s public challenge to Old Spice to donate $100K to Gulf Cleanup efforts went unanswered. The challenge was covered in high-profile outlets like the Huffington Post, and still went unanswered… To date, no one seems very interested in helping Ms. Milano’s challenge go viral, but, one can easily imagine how a fun campaign like Old Spice’s could get caught up in an unforseen imbroglio that destroyed all that newfound goodwill!
Welcome to the future. It won’t always smell as good as Old Spice.
Originally posted by Todd Defren
Wednesday, July 7, 2010
If I knew back when I purchased the shoes, that these were more of a gimmick than not, I wouldn't have wasted the money.
Thursday, July 1, 2010
There are times when if you knew better, you probably wouldn't do some of the stupid things we do.
I have to share this: I'm watching and kind of listening to Kathy, as she is making her "New Diet" lunch. "Flat Belly Diet" FYI, this is the 7th diet in so many months.
Anyway, I hear her mumbling, "What is wrong with this knife? It won't cut!" I (of course) have to look up to see what's the problem; and NOT to my surprise, there she is trying to cut cherry tomatoes with a garnish carving knife.
I told her that won't work, so she quickly goes in and picks out her next experimental cutting tool. Same thing but this time *with a look of surprise*, "this one does cut EITHER!"
NOPE! There's no mystery here, because now she's trying to cut with an oyster shucker.
I guess it's time for an intervention. Trying not to piss her off too much. I make a suggestion, "Let's go to where there are knives." I went into the "KNIFE DRAWER"
I know who would have thunk? Eureka blondie finally cuts her up some tomatoes. Success!!!!!
She knew where this mysterious drawer was. But at the time didn't remember. NOW she knows...
Thursday, April 29, 2010
Yesterday while sipping my morning coffee, I began my morning ritual and ventured onto the twitterverse. It was an early and relatively uneventful morning, until I happened upon this tweet:
Hello! Not being one to let an opportunity slip through my finger tips. I put my coffee down and read the tweet again (slower).
The tweet looks random enough... and it has all the requirements. It's within the 140 character limitation, it's provocative, informative and (let's hope) funny. More importantly, it generating a response. It's the perfect tweet!
You may rest easy, for you now know the following: There is empirical proof confirming you can use Elmer’s Glue, in lieu of pricey pore strips and facials, for clean pores and smooth skin.
For those who wanted to know what it looks like to actually put Elmer's Glue on your nose, in real life. Here is CocktailDeeva doing just that.
She said "IT WORKS!"
I reposted this on my blog because I couldn't add Dee's picture.
To visit her website http://www.cocktaildeeva.com/
Furthermore, the intense microwaves in the cooking chamber will reflect back into the magnetron and can upset its internal oscillations so that it doesn't function properly. Although magnetrons are astonishingly robust and long-lived, they don't appreciate having to reabsorb their own emitted microwaves.
How microwaves are killing the foods we eat:
Consumers are dying today in part because they continue to eat dead foods that are killed in the microwave. They take a perfectly healthy piece of raw food, loaded with vitamins and natural medicines, then nuke it in the microwave and destroy most of its nutrition. Humans are the only animals on the planet who destroy the nutritional value of their food before eating it. All other animals consume food in its natural, unprocessed state, but humans actually go out of their way to render food nutritionally worthless before eating it. No wonder humans are the least healthy mammals on the planet.
The invention of the microwave and its mass adoption by the population coincides with the onset of obesity in developed nations around the world. Not only did the microwave make it convenient to eat more obesity-promoting foods, it also destroyed much of the nutritional content of those foods, leaving consumers in an ongoing state of malnourished overfeeding. In other words, people eat too many calories but not enough real nutrition. The result is, of course, what we see today: Epidemic rates of diabetes, cancer, heart disease, depression, kidney failure, liver disorders and much more. These diseases are all caused by a combination of malnutrition and exposure to toxic chemicals (plus other factors such as emotional trauma, lack of exercise, etc.). Microwaves make malnutrition virtually automatic, and being exposed to toxic chemicals is easy to accomplish by simply eating processed foods (which are universally manufactured with the addition of toxic chemicals that act as preservatives, colorings, flavor enhancers and so on).
Microwaving is, technically, a form of food irradiation. I find it interesting that people who say that would never eat "irradiated" food have no hesitation about microwaving their food. It's the same thing (just a different wavelength of radiation). In fact, microwaves were originally called "radar ranges." Sounds strange today, doesn't it? But when microwaves were first introduced in the 1970's, they were proudly advertised as radar ranges. You blast your food with high-intensity radar and it gets hot. This was seen as some sort of space-age miracle in the 1970's. Perhaps someday an inventor will create a food heating device that does not radically alter the nutritional value of the foods in the process, but I'm not holding my breath on this one. Probably the best way to heat foods right now is to simply use a countertop toaster oven, and keep the heat as low as possible.
The microwave does work as advertised, by the way. It makes your food hot. But the mechanism by which heat is produced causes internal damage to the delicate molecular structures of vitamins and phytonutrients. Minerals are largely unaffected, however, so you'll still get the same magnesium, calcium and zinc in microwaved foods as you would in non-microwaved foods, but the all-important B vitamins, anthocyanins, flavonoids and other nutritional elements are easily destroyed by microwave ovens.